Music duo Chase & Status have forged a partnership with grassroots football club Hammersmith FC to become their main shirt sponsor. Club founder Tommy Fish described the sponsorship as “a deal-changer” – but it’s following a pattern of big-name stars pairing up with clubs.
Singer Robbie Williams, is said to be poised to bid for Port Vale, while Hollywood actors Ryan Reynolds and Rob McElhenney own Wrexham. Now the hope is that backing from Chase & Status will provide a fresh spur to both men’s and women’s football in west London.
Just embarking on a tour of Europe and the USA, the duo won best album in 2022 for What Came Before, but it’s what comes after that has fired up the Hammersmith FC family of four teams, who play at the Club des Sports facility in East Acton Lane, just off Uxbridge Road (nearest tube – Acton Central).
Chase & Status, who have signed a two-year sponsorship deal, already have a track record of collaborating, including producing for Rita Ora and Rhianna.
Launched during Covid by fans Fish and Akin Okunola, Hammersmith FC was introduced to Chase & Status manager by a mutual friend.
“It’s a way for us to support a grassroots club whose accomplishments have been huge in its short journey so far,” Will Kennard, who grew up in Hammersmith, explained, “in particular on the women’s side. We both have young daughters, so it’s important to us to empower them by supporting inspirational women.”