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Lotus opens flagship dealer in Mayfair

  • May 11, 2022
  • 2 min read
Lotus opens flagship dealer in Mayfair

Mayfair is already home to some of the planet’s best-known premium and luxury brands and Lotus will soon be joining them. The Norfolk based sports car maker will open its first ever global store at 73 Piccadilly, on the corner of Berkeley Street, and directly opposite the iconic Ritz hotel.

The site boasts over 450 square metres of space across two floors and will “serve as the perfect shop window” for its models.

The dealership will also include a VIP lounge for customers, with a full digital configuration suite, for customers to design their cars exactly as they want them. There will also be a “discreet London home” for clients of Lotus Advanced Performance, the company’s bespoke division that can tailor cars exactly as the customers’ requirements.

The store will open in the autumn with a launch event planned to celebrate the brands “ongoing transformation of Lotus from a UK sports car company to a global performance business and brand.”

“This flagship facility will allow anyone to see our exciting three-car range,” Geoff Dowding, Executive Director, Sales and Aftersales, and Lotus, said, “understand our brand, speak with a Lotus Expert, configure a car using state-of-the-art digital e-commerce technology and even reserve it through our recently launched e-commerce platform.”

He boasted that the company expects visitors from around the world thanks to the location in “the very centre of London.” The company also hopes to display some cars from the firm’s past, including its racing cars. It will also have a “packed calendar of events.”

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Fahad Redha

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