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Swifties are gearing up to take over the city of Gelsenkirchen

  • July 4, 2024
  • 2 min read
Swifties are gearing up to take over the city of Gelsenkirchen

The Swifties are gearing up to take over the city formerly known as Gelsenkirchen, as American superstar Taylor Swift prepares to light up the stage with three Eras Tour concerts later this month. In a fitting tribute to the global icon, the city has temporarily rebranded itself as “Swiftkirchen” to welcome the legions of fans set to descend upon it for her shows on 17th, 18th and 19th July.

The idea for the city’s new name, which roughly translates to “Swift’s Church,” came from an enthusiastic fan, Aleshanee Westhoff. She proposed the idea to Mayor Karin Welge, who embraced it wholeheartedly. The city unveiled a bright yellow sign featuring the new name, adorned with a pink portrait of Swift. This special sign, located in the city center, is just the first of many set to appear at key spots around Swiftkirchen in the coming days.

Known primarily as a former coal mining town, Gelsenkirchen has faced economic challenges over the years. However, it is also famous for its passionate football culture and the massive Veltins-Arena, which occasionally hosts major international acts like Taylor Swift. The renaming of the city is a major event, bringing a wave of excitement and positivity to the area.

Adding to the festivities, Taylor Swift will be honoured with her own star on the Gelsenkirchen Walk of Fame, joining local luminaries such as soccer coach Rudi Assauer and writer Ilse Kibgis. During her concerts, the city will host open-air parties featuring karaoke performances, and fans can even hop on a specially decorated “Taylor Swift streetcar” to get around town.

And that’s not all – more fan attractions are in the pipeline, though details are being kept under wraps for now. City spokesman Markus Schwardtmann hinted at “lots of big and small surprises” to ensure Swifties have an unforgettable experience in Swiftkirchen.

With tickets for Swift’s concerts at the Veltins-Arena sold out, the venue is ready to accommodate up to 70,000 fans each night. These shows are part of her much-anticipated Eras Tour, with additional performances planned in Hamburg and Munich.

For a city that has faced economic hardship, the arrival of Taylor Swift and her fans is a welcome boost, bringing a sense of celebration and a spotlight on Gelsenkirchen, or should we say, Swiftkirchen.

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