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Taylor Swift’s tour to generate £300m for the London economy

  • June 20, 2024
  • 2 min read
Taylor Swift’s tour to generate £300m for the London economy

London’s status as a world-leader for music will be confirmed when Taylor Swift brings her record-breaking The Eras Tour to Wembley Stadium – with tourists attending her eight performances boosting the capital’s economy by £300m.

The global music superstar is performing more times in London that any other city across the globe – boosting our hospitality industry, the wider economy and showing why London’s music scene is the best in the world.

It comes as brand-new polling from Visit London reveals that the capital leads the way across the globe as a home for music, with 54 per cent of people saying they’d consider travelling to London for a music event in the past year – higher than New York, LA, Paris and other UK cities.

The polling shows that 76 per cent would extend their trip after visiting a music event here, 77 per cent agree London offers a variety of music events and 72 per cent think the capital attracts the best international artists.

On Friday, Taylor Swift will perform at Wembley Stadium for the first of eight shows that will reach an audience of nearly 700,000 people.

Taylor Swift | The Eras Tour has broken records across the world becoming the highest-grossing music tour ever, with venues selling out and fans travelling for many miles to watch or be near to the shows.

Her performances in London are the headline of a fantastic summer of international and homegrown music in the capital, including the Foo Fighters and Burna Boy at the London Stadium, Nicki Minaj, 21 Savage, J Hus and Doja Cat at Wireless Festival in Finsbury Park, Kylie, SZA and Stray Kids at BST Hyde Park, and Bruce Springsteen at Wembley Stadium.

All those attending these headline performances are encouraged to make the most of the capital’s fantastic range of culture and hospitality available, including the capital’s fantastic grassroots music venues. London’s hospitality industry has been facing a huge range of challenges to due to the rising cost of living and doing business, and the Mayor is encouraging Londoners and visitors to further support the capital’s culture and nightlife.

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